01
Initial requirements interview
Goals, stakeholders, constraints, current resources, and timing boundaries.
Services / Custom project
When the brief does not fit a template, define the problem before the solution.
Custom does not mean putting everything into one engagement. We clarify goals, constraints, users, and success conditions first, then determine which brand, content, digital product, prototype, or specialist capabilities are actually required.
Who this is for
- An engagement crossing several service categories
- A concept that needs a prototype before full investment
- A team with a clear problem but no settled solution
Problems we are solving
- 01The brief combines brand, content, and technology
- 02The idea exists but scope and priority are unclear
- 03The team needs to test a direction before committing the full budget
What you receive
Core deliverables
02
Problem and scope definition
Assumptions, required outcomes, non-goals, and acceptance criteria.
03
Technical and production feasibility
Data, platforms, permissions, external vendors, and major risks.
04
Phased proposal
Testable stages, budget structure, timing, and decision checkpoints.
Working together
How we work
01 / Understand
Requirements interview
Understand the problem before forcing it into an existing package.
02 / Define
Scope and success
Confirm the core problem, non-goals, and observable outcomes.
03 / Assess
Feasibility and risk
Review technology, content, vendors, timing, and budget constraints.
04 / Propose
Stages and delivery path
Reduce uncertainty through staged delivery before committing to full production.
Choose by outcome
Engagement options
Discovery and definition
Best for
A clear problem without a settled solution
Interviews, research, scope, and feasibility outputs for a sound decision.
Prototype and validation
Best for
A direction that should be tested first
A content, interaction, or visual prototype focused on the most important assumption.
Optional additions
Specialist collaboration
Legal, architecture, production, engineering, or other specialists require confirmed responsibility, qualifications, and external fees.
Full production
After discovery or prototype approval, production is quoted against confirmed deliverables, schedule, and acceptance.
Project baseline
Investment and timing
Starting investment
Scoped after discovery
Estimated timeline
Begin with 1–2 weeks of discovery and feasibility work, then schedule the confirmed scope.
Scope notes
- Custom projects do not receive a fictional fixed price or timeline before the initial requirements discussion.
- Sensitive data, regulation, payments, or high-risk systems require the appropriate compliance and security assessment.
Before we start
Frequently asked questions
Related perspectives
Continue exploring
Journal · Ways of working
Prepare the conditions for a productive collaboration
A clear rhythm, responsibility, and feedback practice keep attention on the decisions that matter.
Service · Website design
Brand websites
A clear, distinctive website designed to strengthen your brand and user experience.
Service · Brand identity
Identity systems
From logo to everyday applications, we build coherent identities with a point of view.
Service · E-commerce
E-commerce brands
A platform-aware storefront and customer journey, with membership and logistics integrations scoped after feasibility is confirmed.
Service · Restaurant branding
Food & hospitality
Identity, menus, packaging, and spatial touchpoints shaped into one memorable experience.
Service · Content & social
Content systems
Social strategy, visual direction, and photography that make your brand easier to notice.
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Have an idea that does not fit a category?
Share the goal, constraints, and what you already know so we can define the right problem first.