01
Brand discovery and positioning
Audience, difference, values, and expressions the brand should avoid.
Services / Brand identity
Make every appearance feel like the same brand speaking.
A brand identity is more than a logo. It translates position, personality, and real use cases into a visual system that can work repeatedly. We help new brands establish a foundation and existing brands resolve inconsistency.
Who this is for
- A new brand preparing for launch
- An established identity that feels dated or inconsistent
- A team creating a sub-brand or product line
Problems we are solving
- 01There is a logo but no system around it
- 02Each channel looks like a different brand
- 03Positioning has not become a usable design direction
What you receive
Core deliverables
02
Logo and identity system
Primary mark, required variants, colour, and typography relationships.
03
Visual language
Image, layout, material, or photography principles that extend the identity.
04
Guidelines and applications
Core usage guidance and the agreed stationery, social, or brand examples.
Working together
How we work
01 / Discover
Brand interviews
Understand context, audiences, competition, and decision constraints.
02 / Position
Strategy and design principles
Define what the brand should and should not become.
03 / Identify
Concept development
Compare a small number of grounded directions and develop the strongest system.
04 / Apply
Applications and guidelines
Test real use cases and document a system the team can continue using.
Choose by outcome
Engagement options
Identity foundation
Best for
A credible and usable core identity
Logo, colour, typography, and essential applications.
Complete brand system
Best for
A brand working across several channels
Adds strategy, visual language, more applications, and fuller guidance.
Optional additions
Naming and verbal direction
Naming, taglines, and voice are assessed by research depth and language scope.
Print and physical applications
Design and artwork can be supplied; proofs, printing, production, and shipping are quoted by vendors.
Project baseline
Investment and timing
Starting investment
From NT$ 25,000
Estimated timeline
Approximately 4–7 weeks, depending on strategy depth and applications.
Scope notes
- Trademark searches and registration are legal services and are not included in identity design.
- Paid fonts, image licences, and print production are charged separately.
Before we start
Frequently asked questions
Related perspectives
Continue exploring
Journal · Brand strategy
Clarify the brief before redesigning the surface
A useful redesign starts with a problem the team can judge together, not a preferred look.
Journal · Identity systems
Treat identity as a system for decisions
Identity is more than a rulebook: it gives a team a shared language for new situations.
Service · Website design
Brand websites
A clear, distinctive website designed to strengthen your brand and user experience.
Service · E-commerce
E-commerce brands
A platform-aware storefront and customer journey, with membership and logistics integrations scoped after feasibility is confirmed.
Service · Restaurant branding
Food & hospitality
Identity, menus, packaging, and spatial touchpoints shaped into one memorable experience.
Service · Content & social
Content systems
Social strategy, visual direction, and photography that make your brand easier to notice.
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Ready for an identity people can actually use?
Tell us about the brand, launch timing, and the touchpoints that matter most.